I answer the fundamental small business marketing including What is it? Do I need it? What’s it cost? Is it worth it? with a sprinkling of myth busting and the occasional rant.
The topics I cover are:
SEO
Adwords and display.
Websites.
Analytics.
Social media (including paid).
Local marketing (including local SEO).
Lead generation.
Referrals and Word of Mouth.
Networking.
Direct Mail.
Strategy and branding.
Published posts by topic:
Analytics
Referrals and Word of Mouth:
Don’t underestimate the value of your small business reputation.
Small business Word of Mouth marketing
Local marketing:
How to promote a local business - Some options
Are small business directories worth the effort?
Small business marketing myths
8 small business marketing ideas
Networking:
Small business networking - Is it worth it
SEO:
When is a Search Engine not a Search Engine?
Social Media:
An overview of Facebook for small business
Strategy and Branding
Lead Generation:
Build a joined up marketing process
There is no such thing as ‘best practice’ digital marketing
Integrated marketing campaigns vs The Ad-Hoc Approach
It is a mistake to neglect offline marketing
Trying to find more customers? - There is no silver bullet
Websites
Is a new small business website really necessary
Enjoy! If you have any comments (good or bad) or any suggestions for topics you would like me to cover please let me know.