Welcome

How to use this substack including a list of topics, posts and guides

I answer the fundamental small business marketing including What is it? Do I need it? What’s it cost? Is it worth it? with a sprinkling of myth busting and the occasional rant.

The topics I cover are:

SEO

Adwords and display.

Websites.

Analytics.

Social media (including paid).

Local marketing (including local SEO).

Lead generation.

Referrals and Word of Mouth.

Networking.

Direct Mail.

Strategy and branding.

Published posts by topic:

Analytics

Do you need Google Analytics?

Referrals and Word of Mouth:

Don’t underestimate the value of your small business reputation.

Small business Word of Mouth marketing

Local marketing:

How to promote a local business - Some options

What is Google My Business?

Are small business directories worth the effort?

Small business marketing myths

8 small business marketing ideas

Networking:

Small business networking - Is it worth it

SEO:

When is a Search Engine not a Search Engine?

Social Media:

An overview of Facebook for small business

Strategy and Branding

Small business branding

Lead Generation:

Build a joined up marketing process

There is no such thing as ‘best practice’ digital marketing

Integrated marketing campaigns vs The Ad-Hoc Approach

It is a mistake to neglect offline marketing

Trying to find more customers? - There is no silver bullet

Websites

Is a new small business website really necessary

Enjoy! If you have any comments (good or bad) or any suggestions for topics you would like me to cover please let me know.