How to use this substack including a list of topics, posts and guides

I answer the fundamental small business marketing including What is it? Do I need it? What’s it cost? Is it worth it? with a sprinkling of myth busting and the occasional rant.

The topics I cover are:


Adwords and display.



Social media (including paid).

Local marketing (including local SEO).

Lead generation.

Referrals and Word of Mouth.


Direct Mail.

Strategy and branding.

Published posts by topic:


Do you need Google Analytics?

Referrals and Word of Mouth:

Don’t underestimate the value of your small business reputation.

Small business Word of Mouth marketing

Local marketing:

How to promote a local business - Some options

What is Google My Business?

Are small business directories worth the effort?

Small business marketing myths

8 small business marketing ideas


Small business networking - Is it worth it


When is a Search Engine not a Search Engine?

Social Media:

An overview of Facebook for small business

Strategy and Branding

Small business branding

Lead Generation:

Build a joined up marketing process

There is no such thing as ‘best practice’ digital marketing

Integrated marketing campaigns vs The Ad-Hoc Approach

It is a mistake to neglect offline marketing

Trying to find more customers? - There is no silver bullet


Is a new small business website really necessary

Enjoy! If you have any comments (good or bad) or any suggestions for topics you would like me to cover please let me know.